A Buyer’s Market in CrossFit: How to Choose the Box

The CrossFit Games are held every two years and they have become one of the most popular events in fitness today. Every year thousands of competitors from all over the world compete against each other for their share of $1 million dollars in prize money. The competition is fierce, but it doesn’t stop there; the athletes must also prepare themselves mentally and physically for what lies ahead.

As with any sport, there are those who excel at it and others who struggle to perform at a high level. There are also those who don’t make the cut and never get to compete because they fall short of the required physical requirements or some other reason. These “Busts” (as they’re called) represent a huge loss for the organization since they take away valuable talent from future competitions. They also cost CrossFit millions of dollars in sponsorship revenue each year!

In order to combat these losses, the CEO of CrossFit Games, Greg Glassman, has come up with a new idea: he wants to create a brand new type of competitor.

His plan?

Create a box that will train only the best athletes and then sell them directly to the public through a website.

Sounds like something out of science fiction right?

Well it is…but not quite yet.

What Is A Box?

It is important to know what a box refers to in the CrossFit world. A box is simply a location where Crossfitters gather to work out. They’re most often located in high schools, community centers, or even inside someone’s garage. The vast majority of them are run by an individual who wants to spread the “good word” about Crossfit. There are also some that have been set up by experienced coaches and athletes who have been recognized by the CrossFit headquarters as being “worthy” of running one.

The idea behind these boxes is to provide a place for people to work out that has all the equipment necessary to complete any fitness-related task. They will often contain things like gymnastic rings, rope ladders, Olympic weight lifting bars, and even things like truck tires for practicing the infamous “Tyre Flip.” These locations also offer group classes on a variety of different topics.

In short, they provide a one-stop-shop for everything a CrossFitter needs to get in shape. They’re great for beginners since they provide expert instruction from people who have been doing it for years and years.

The Downside Of A Box

Anyone who has spent any time around a Crossfitter will tell you that the crowd can be a bit…intense at times. It is rare that you will find a Crossfitter who is not loud and obnoxious. Crossfitters are also very “in-your-face” types of people. They’re good at working out, but they’re even better at convincing others to do the same.

This makes for some very intense social environments.

You may think that this isn’t such a bad thing, but if you suffer from social anxiety then a box may not be the place for you. I should also note that Crossfitters are often stereotyped as being obnoxious jocks (which many of them are) and if you’re the sensitive type then you’ll have to deal with that as well (not all of them, but some).

The other potential issue is that you may not get the coaching or attention that you need. Since there are no shortage of Crossfitters, you may find yourself getting “lost in the crowd.” Nowadays, this isn’t as much of a problem since there are so many boxes that even the new ones have to turn people away, but it’s still something to consider.

Finally, there’s the cost. Most Crossfit boxes require you to become a member in order to use their facilities. This almost always means that you have to pay some sort of monthly fee that can be as low as $100 or as high as $1000. There may also additional costs for things like group classes or equipment.

A Buyer's Market in CrossFit: How to Choose the Box - Picture

On The Plus Side…

Now, before we get too far into the negatives of Crossfit, it’s important to note that there are definitely some pluses to doing it. First and foremost, the community that surrounds the activity is incredible. Since a large percent of them are first influenced by their military background, they’re very supportive of one another.

This isn’t even limited to the people you train with in person. Since a lot of Crossfitters have become famous in their own right on social media, there is also an online community of support as well. When one member posts about beating cancer, there are hundreds of comments to cheer them on from complete strangers.

These people are very open about supporting one another. They’ll often post before and after pictures or videos of their progress. They also have group texts to make sure that everyone is holding each other accountable and keeping each other on track. If you’re a naturally competitive person, then this level of camaraderie may be for you.

Finally, the workouts are (usually) short and sweet. It would be very rare for you to spend more than an hour in a Crossfit facility. This can be a major pro for people who don’t have a lot of free time to spend working out.

How Do I Get Started?

If you’re still reading, then it’s obvious that you at least have a mild interest in Crossfit. Now the question is whether or not you want to join a gym. If so, then your best bet is to find one that’s near you and just go in and give it a try. Crossfit is all about community involvement so you’ll need to be licensed in order to actually participate in classes.

There may also be a small registration fee. The good news is that you can always just try it out a few times and see if you like it or not.

If you’re still on the fence, I suggest that you read up about Crossfit online. Talk to people who have done it before and find out what their experiences were. Crossfit has so much community support that you can’t help but find videos and articles about it no matter where you look.

From there, it’s all up to you.

Do you have what it takes to join the community? Or is Crossfit just not for you?

No Excuses!

From here, it’s up to you. If you’re dedicated to getting in shape then you’ll find a way. There are no more excuses. It’s time to start taking care of yourself so that you can take care of the people who matter most in your life.

A Buyer's Market in CrossFit: How to Choose the Box - from our website

If you’re just looking for another workout program to try, then I urge you not to bother. There’s no point in switching to something else if you don’t see results with P90X. It’s time to man up and own up to the fact that what you’re doing isn’t working.

I’ve laid it all out for you in this post. Now it’s time for you to take action.

Good luck, future Crossfitter!

Your Friend,


PS – If you do decide to give it a try, let me know how it goes!

If you want some help getting started or need some extra motivation, join our new P90X3 Community Forum!

Sources & references used in this article:

An analysis of new social fitness activities: loyalty in female and male CrossFit users by J García-Fernández, P Gálvez-Ruiz… – Sport in …, 2020 – Taylor & Francis

More than a lucrative liquid: the risks for adult consumers of human breast milk bought from the online market by S Steele, J Foell, J Martyn, A Freitag – 2015 – journals.sagepub.com

Pirates of the box: Resource plunderers and collaboration within the CrossFit tribe by L Elina, B Katrin – 2016 – diva-portal.org

Return on engagement initiatives: A study of a business-to-business mobile app by M Gill, S Sridhar, R Grewal – Journal of Marketing, 2017 – journals.sagepub.com