How to Craft a Winning Sponsorship Proposal

Sponsorship Proposal Letter: What You Need To Know About Writing A Business Proposal For Sponsor?

How to craft a winning sponsorship proposal letter. This is a guide for those who want to write a sponsorship proposal letter. If you are looking for ideas on what to include in your sponsor’s proposal, then this post will help you out.

The sponsors have been asked by their customers if they would like them to send something else or not. They have been asked to choose between two options.

Which one do you think they would prefer?

What is the main purpose of your company?

Why should your customer choose you over other companies?

Which type of product or service could benefit from sponsoring your company?

In which industry does your company specialize?

What kind of person is your target market?

Who are the potential clients? Who is the audience? How many people might this offer appeal to?

How to Write a Winning Sponsorship Proposal Example 1: A Company Invites Your Customer To Take Part In An Event With Them And Provide Some Product Or Service For Their Products/Services.

Would you rather send your customer an invitation to attend their product launch? Or would you rather send some of your staff to go and give a talk about the newest features?

If you chose the first option, then you would be like most sponsors.

Why not?

It is a great way to get your brand name out there, and for potential customers to see how fantastic your company is.

But if you chose the second option, you would be different from most sponsorship packages.

More and more companies are getting on board with the idea of physically being there to interact with the audience. We live in a world where people like to do business with people they know, like, and trust. Actually being there is a great way to do this.

This is why your customer would much rather send some of their staff along to talk about their company than for you to go and talk about yours. So when you are writing your proposal, make sure that you give reasons why sending some staff along to talk about themselves would be beneficial to them.

For example, if you were a company that sold garden gnomes, and you were proposing a partnership to a company that made and distributed toys, you may want to consider sending along one of your staff to talk about safety features that your garden gnomes have. This would be a great benefit to the toy company, as it would allow them to market their toys to families with children, as most parents would prefer their children play with safe toys.

By physically being there to talk to your potential customers, you are able to build a stronger relationship and give them more information about how your products can help their business.

These are just some of the benefits of inviting your staff along to represent your company at an event. There are plenty of others, but the main thing to remember is that by having your staff there in person, you are able to sell yourself a lot better than just sending information about your company or products.

How to write a winning proposal example 2: Your customer would prefer you send them some free product rather than have their staff attend an event.

Now that we have looked at the benefits of having your staff attend an event, let’s look at some of the benefits of sending product.

Like most companies, your staff are far too busy to be attending events all day. Attending an event takes up time that they could be working, and as a result, sending them to an event is not a very cost effective way to market your company.

How to Craft a Winning Sponsorship Proposal - GymFitWorkout

Instead, it would be much more beneficial to provide your potential customers with some free of charge product. This is a win-win for both parties. Your potential customer gets free product to use in their business, while you get your brand out there, increasing sales and therefore profit.

What kind of events are best suited to handing out free products?

Most trade shows and exhibitions usually have a section set aside just for companies handing out freebies to visitors.

If you are looking for something different though, why not consider fairs and carnivals?

These kinds of events are usually very popular, and are almost always attended by people from all kinds of different backgrounds and age groups. By sponsoring one of these events, you would be able to expose your brand to a whole new market segment.

As you can see, the benefits of sending free products along to an event are endless. Not only are you able to expose your brand to a whole new market segment, but you are also able to generate a small amount of revenue without having to spend anything.

By now you should have a good idea about the kinds of benefits that both options will bring, so it’s up to you which one you want your company to partake in. The next step is to apply what you have learned and write a winning proposal to your potential customer.

Before you get started on writing your proposal, let’s think about who your customer is for a moment.

First of all, do you know which company it is that you are looking to work with?

If not, then the first thing you need to do is find out which company it is, because you will need to include this in your proposal.

Secondly, you will need to get in contact with the events manager or whoever is in charge of organizing events for the company. You can usually find out who this is by doing an online search for the company’s website. Once you have managed to find out who is in charge of organizing events, you can begin contacting them.

After you have gotten in contact with the right person, you will need to organize a meeting with them in order to present your proposal in person. Be sure to make an effort to connect with this person and build a relationship with them.

Once you have met with the events manager and they have gone over their event plans with you, you will be able to formulate a plan on how you are going to help them out the most, and therefore get the best results when it comes to pitching your proposal.

As mentioned before, you will need to build a good relationship with the events manager in order for them to trust you and your company. Once you have done that, they will be more likely to accept your proposal, so make sure that you put your best foot forward!

How to Craft a Winning Sponsorship Proposal - | Gym Fit Workout

Good luck!

Sources & references used in this article:

Getting the grant: How educators can write winning proposals and manage successful projects by R Gajda, R Tulikangas – 2005 –

How effective are prizes as incentives to innovation? Evidence from three 20th century contests by L Davis, J Davis – DRUID summer conference, 2004 –

The essential advantage: how to win with a capabilities-driven strategy by P Leinwand, C Mainardi – 2011 –

Power plays: How social movements and collective action create new organizational forms by H Rao, C Morrill, MN Zald – Research in organizational behavior, 2000 – Elsevier

Fourth Quarter Choke: How the IRS Blew the Corporate Sponsorship Game by N Wirtschafter – Loy. LAL Rev., 1993 – HeinOnline