It’s About the Athletes First

It’s About the Athletes First

The name of the organization is “It’s About The Athletes” and it was founded in 2013 by David Dunne (CEO) and Ryan Williams (COO). They are both former professional athletes themselves. Their goal is to provide all athletes with free information about their rights. They have been able to do so because they have a strong following of fans and followers.

The website is run by two people: one is the CEO, David Dunne; the other is the COO, Ryan Williams. Both are from Canada but live in Los Angeles. They met while playing soccer together when they were young and got married in 2012. They had three children before deciding to start the website.

David Dunne has won several awards including being named one of the top 25 most influential people in sports by Sports Illustrated, one of the 50 Most Influential People in Sports by ESPN, and one of the 100 Most Inspiring People in Sports by GQ Magazine. He is also a finalist for four ESPY Awards, winning twice.

Ryan Williams is the Chief Operating Officer. He first started helping with It’s About THE Athletes in 2013 and then became a full-time employee in 2015. He has an MBA from the University of Victoria and is a top expert on intellectual property law.

The website was created after David Dunne experienced his own problems with representation and felt that other athletes needed to be informed about their rights as well. He was drafted first overall in the Major League Soccer (MLS) draft and was not given a fair contract. The contract he was given was heavily biased towards the team and did not give him any of his rights. He hired a lawyer to try to fix this but it just caused problems with the team. Eventually, he realized that it would be better to try to inform other athletes about their rights before they agreed to anything so they could avoid similar problems.

It’s About the Athletes First is an online publication that informs athletes about their rights when it comes to contracts, endorsements, and sponsorship. The information found on the website is written by top lawyers, professors, and other sports industry professionals. By informing these athletes of their rights they hope to give them a better start and keep them from being taken advantage of as he was. Dunne and Williams believe that “Together, we can make a difference.”

Started in 2013, It’s About THE Athletes has helped thousands of athletes with their contracts, endorsement deals, and more. They have helped countless numbers of soccer and basketball players but they have also helped gymnasts, swimmers, football players, and more. They have already had incredible success and with the help of donation from kind people and their devoted followers and fans, they hope to help even more in the future and perhaps expand into helping other kinds of artists as well.

Below you can find an infographic with some interesting facts about It’s About the Athletes.

David Dunne, our founder and CEO, has been involved in soccer since he was a child. He played professionally for 15 years and won many awards including being the first overall pick in the Major League Soccer draft. He is a finalist for four ESPY awards, winning twice. He hopes to use his experience and knowledge to help all athletes know their rights when it comes to contracts and sponsorship deals.

It’s About the Athletes First is an organization that helps athletes with their contracts, deals, and sponsorships. They want to help athletes from being taken advantage of by greedy team owners and horrible contracts. By helping these young up-and-coming stars, they want to help these people have good careers and prosperous futures.

Sources & references used in this article:

Iron supplementation in athletes—first do no harm by H Zoller, W Vogel – Nutrition, 2004 – Elsevier

A note on athletes’ use of self-talk by J Hardy, CR Hall, L Hardy – Journal of Applied Sport Psychology, 2004 – Taylor & Francis

Toward a conceptual understanding of the flow experience in elite athletes by SA Jackson – Research quarterly for exercise and sport, 1996 – Taylor & Francis

Authors, audiences, and advocates… but athletes first: blogging and the Paralympic Movement by A Bundon – 2013 –

Stop the Presses–First Amendment Limitations of Professional Athletes’ Publicity Rights by ET Olander – Marq. Sports L. Rev., 2001 – HeinOnline

The developmental model of sport participation: 15 years after its first conceptualization by J Côté, M Vierimaa – Science & Sports, 2014 – Elsevier

It’s not what they do, it’s how they do it: Athlete experiences of great coaching by M Messner – Changing men: New directions in research on …, 1987 – Sage Newbury Park, CA

Intentional fouls: Athletes and violence against women by AJ Becker – International Journal of Sports Science & …, 2009 –

Paralympics and its athletes through the lens of the New York Times by EE Dabbs – Colum. JL & Soc. Probs., 1997 – HeinOnline