Rise and Shine: Find Your Greatness – Nike Commercial (Friday Flick)
The Friday Flick is one of the best movies ever made. It was released in 1993, but it still holds up today. The movie tells the story of two friends, Alex and Steve, who are trying to make their way through life. They meet each other at a party where they get drunk together and start talking about how they want to change their lives for the better.
After drinking too much, they decide to go out and do something different with their lives. One night, they drive around town until they come across a store called “Nike”. They see all kinds of shoes there, from sneakers to running shoes. Their conversation continues when they enter the shoe section. They notice some men wearing matching outfits. The pair of them then decide to buy the same outfit because it looks cool together.
Alex and Steve don’t really have any money so they decide to take advantage of the free shoe selection. They try on several pairs of shoes before deciding which ones look good on them. They leave the store with all their new shoes, but not without making a purchase. When they return home, Alex notices that his car keys were missing.
He thinks that someone took them from him while he was driving around town looking for Nike. After some time, they spot a woman carrying a purse. She entered a car that looks like the one that Steve was driving. The pair go to her house to confront her about the stolen keys and car. When they get there, they see a fancy house. They decided to enter through the back door since no one seems to be home.
Everything is good until the woman returns and catches them in the act of stealing her shoes and purse. She screams and calls the police. The police soon arrive and put the two friends under arrest. The boys are taken to a court where they are charged with breaking and entering.
How could this happen?
We were just trying to find our great run.”
How does this story relate to the shoe commercial?
Watch the ad again and see if you can find out. After watching it, take some time to make your own list of answers. Here are some suggestions to help you get started:
What does the woman scream?
Who gets put under arrest?
Why do they end up in court?
Do you have any new ideas about the meaning of the commercial now that you’ve seen the story?
What do you think?
How is this a great ad? What does it say about life? What does the story in the shoe commercial tell us about real life? If you were to sum up this story in one word, what would it be?
How does the story of this ad relate to your life.
What is the meaning behind it all?
Add your comment.
Sources & references used in this article:
The Pope’s Children: The Irish Economic Triumph and the Rise of Ireland’s New Elite by D McWilliams – 2011 – books.google.com
Mind Your X’s and Y’s: Satisfying the 10 Cravings of a New Generation of Consumers by L Johnson, C Hanson – 2006 – books.google.com
Gay marriage threatened by G Anders – 2011 – Penguin UK
Iron towns by N Williams – lib.dr.iastate.edu
On paradise drive: How we live now (and always have) in the future tense by A Cartwright – 2016 – books.google.com
One No, Many Yeses: A journey to the heart of the global resistance movement by D Brooks – 2004 – books.google.com
What’s going on by P Kingsnorth – 2012 – books.google.com
Field Guide: How to be a Graphic Designer by N McCall – 2009 – books.google.com